Every day, millions of consumers turn to Search Engines, a local search app on their smartphone, or Yellow Pages Online and Print Directories, to look for products and services.
- Does your business appear at the top of consumer search results?
- Do you have attention-getting messages that grab a consumer’s attention?
- Is your message tailored to the need and want of today’s consumer?
- Is your business found outside your immediate service area?
Let's face it, it is very labor intensive and time consuming for any business to sort through many programs to identify the optimal opportunities to reach consumers. That's where DRH has been an invaluable resource to our clients.
At DRH, we help businesses create, develop and integrate their marketing efforts into accountable sources of leads that generate a measurable and growable Return on Investment (ROI).
Our process begins with a "SWOT" analysis where we identify your company's:
We learn about your business and your competitors.
We want to know what differentiates your business in the marketplace.
We work with you to develop compelling, high impact market messages and value propositions with the customer's needs and wants in mind. Simply put, we follow a three step discipline:
Our team carefully crafts attention-grabbing messages that differentiate you from your competition and that precisely match a consumer's need.
We organize crucial quantitative data such as number of visits, number of calls, cost-per-call and cost per acquisition- so you can compare media effectiveness and efficiency. Moreover, we review crucial qualitative data by listening to calls to ensure relevancey; and if calls are being processed by your sales and service teams efficiently and professionally.
We don't just sit on the data. We work closely with you to rank and retool message effectiveness and aggressively negotiate with publishers to make sure cost is in line with results.
Whether you are a service business covering a large geography or a regional/national business with hundreds or thousands of locations, DRH can customize a program that puts your business in the right place at the right time... when a customer needs your product or service!