Digital Display Advertising
Digital Display Marketing
Digital display advertising refers to online ads such as banners, video and audio. Digital display helps you target more local customers and build your brand.
Display advertising offers an affordable and powerful opportunity for businesses to keep their brands on consumer’s top of mind. It offers a unique combination of reach and targeting. Display enables you to serve ads to a select audience no matter where they are on the Web.
Display enables you to:
- Build brand awareness to reach new consumers
- Nurture existing consumers
- Drive sales with special offers
DRH can help you develop a clear concept of how a digital display ad can benefit your business. For more information, please call our Business Development Team at (800) 842-9002 or email us.
Digital Retargeting / Remarketing Advertising Campaign
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of consumers after they leave your website.
Retargeting is a cookie-based technology that drops a simple code on a visitor’s computer to anonymously ‘follow’ them all over the Web. Your ads are served only to people who have previously visited your site.
Retargeting is effective because it focuses your advertising spend on people who are already familiar with your brand and have recently displayed interest.
Retargeting works best as part of a larger digital strategy. Retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more marketing tools to drive traffic and retargeting to get the most out of that traffic.
For more information, please call our Digial Display and Retargeting Advertising Team at (800) 842-9002 or email us.